About

Serenève by Ayesha is more than just a brand—it’s a reflection of a journey shaped by design, intention, and the quiet power of simplicity.

Over the past six years, I’ve worked as a professional designer—crafting identities, refining aesthetics, and creating experiences that speak without noise. Design has always been my language, and through it, I’ve learned that the most meaningful things are often the quietest.

Serenève (serene + rêve, French for “dream”) was born from this belief. It’s a thoughtful blend of softness and structure, made for those who seek calm in a cluttered world. Every piece—whether it’s something you wear, hang on your wall, or carry with you—begins with a clear intention: to slow you down, center your senses, and bring beauty without shouting for attention.

This isn’t just a creative outlet. Serenève is my quiet rebellion against fast, disposable trends. It’s a reminder that good design can be gentle and still strong. That your space, your body, and your mind deserve rest—and elegance.

As I build Serenève, I carry my years of design experience into every detail, but also my personal values: intention, calm, care, and craft. This is not just about products. It’s about a lifestyle of soft focus, grounded elegance, and thoughtful living.

Thank you for being here. I hope you find a little bit of yourself in Serenève.

— Ayesha
Founder & Designer